Audi - Progress is beautiful

Director:
Prod Co:
Post:

Jason Smith
Bob Industries
Method

Due to the complexity of the animation for this spot, it was thoroughly pre-vised by Halon, and a model of the Long Arm milo put into the Maya scene to make sure that the entire move could be achieved. During part of the circular move, the camera could see ifself, so the turret was reversed and that section shot as a separate pass. With 5 different rig placements, and 2 other rigs for the sun motion, this was a lot of work, but resulted in a spectacular spot that was the talk of the Olympics (well right after Michael Phelps)